Aurora Housing Observer

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My name’s Pranet Swain. I regularly try to interview local residents with personal perspectives on Aurora’s housing shortage that are usually hard to thoughtfully share through our crowded town hall meetings. I regularly meet interviewees while sitting in on local town hall meetings, volunteering at local homeless shelters, as well as through email request. While I usually stick to publishing interviews with those currently at risk of eviction or homelessness, the publication does include some conversations with those with different perspectives on the crisis. As a disclaimer, all conversations are condensed for clarity and some names have been altered for privacy upon request.

9/14/20 – Maxine Aguero

Welcome. As we continue to navigate the challenges and changes brought on by the COVID-19 pandemic, stories of resilience and innovation have emerged, particularly in the realm of affordable housing in Aurora. Your journey from a tech entrepreneur to a pivotal figure in the housing community is both unique and inspiring. Could you share the genesis of your involvement in affordable housing solutions during the pandemic?

Thank you for having me. My journey into the world of affordable housing was somewhat serendipitous. As a tech entrepreneur, my focus was originally on developing software solutions for small businesses. However, as the pandemic unfolded, I saw firsthand the devastating impact it had on our community, particularly in the area of housing. Friends, family members, and neighbors were all struggling with the same issue: finding affordable housing in a market that was becoming increasingly inaccessible.

The turning point came when a close friend faced eviction. Despite there being resources available to help, navigating those resources proved to be a major hurdle due to their scattered and often confusing nature. It struck me that the skills and tools I used every day in the tech world could be repurposed to address this issue. I envisioned a centralized platform that could connect individuals and families in Aurora with affordable housing options and resources, simplifying the search process and making it more accessible.

Driven by this idea, I began diverting my company’s resources towards developing this platform. We reached out to local housing authorities, non-profits, and community organizations to understand the landscape and how best to serve the community’s needs. The project quickly evolved from a side endeavor into our main focus, reflecting our commitment to making a tangible difference in the affordable housing crisis.

Your pivot to affordable housing solutions is a testament to the role of technology in addressing social issues. How did you navigate the challenges of implementing this platform, especially during a pandemic?

Implementing the platform during the pandemic presented a unique set of challenges. First and foremost was the issue of data collection and integration. We needed to gather information from a variety of sources, including city housing databases, non-profit resource lists, and private rental listings. Ensuring this information was up-to-date and accurate, especially during a time when programs and availability were constantly changing, required a dynamic and flexible approach.

Another challenge was outreach and accessibility. We were acutely aware that not everyone in Aurora has access to the internet or is comfortable using digital platforms. To address this, we launched a parallel outreach campaign, utilizing local radio stations, community bulletin boards, and partnerships with community centers to spread the word about the platform. We also focused on making the platform as user-friendly as possible, with options for text-based searches and assistance for those who needed help navigating the technology.

Engaging with city officials and community leaders was also crucial. While not quite the same as presenting in city hall meetings, we held numerous virtual meetings to discuss the platform, gather feedback, and secure support. These discussions were instrumental in shaping the platform to best meet the community’s needs and ensure it aligned with other efforts to address the housing crisis in Aurora.

As the platform gained traction, what broader impacts did you observe in the community’s approach to affordable housing, and how do you see this evolving in the future?

The platform quickly became more than just a tool for finding housing; it evolved into a community hub for resources, advice, and support. We saw an increase in collaboration between different sectors of the housing community, from non-profits and government agencies to private landlords and developers. This collaborative approach has started to break down some of the silos that previously existed, fostering a more unified and effective response to the affordable housing crisis.

One of the most significant impacts has been the increase in awareness and engagement from the broader community. People who were previously unaware of the depth of the housing crisis in Aurora have become advocates for change, contributing their time, resources, and voices to support affordable housing initiatives.

Looking to the future, I believe technology will continue to play a pivotal role in addressing affordable housing, not just in Aurora but across the country. The pandemic has accelerated the shift towards digital solutions for social issues, demonstrating the potential for innovation to drive change. Our platform is just one example of how technology can be harnessed to create more equitable and accessible housing solutions. As we move forward, I see immense potential for further innovation, particularly in areas like virtual community engagement, data-driven policy development, and collaborative funding models for affordable housing projects.

Your work is a compelling example of how individual initiative, coupled with technology, can have a profound impact on community issues. What message do you hope to convey to others inspired by your journey?

My message to others is one of optimism and action. The challenges we face, particularly in the realm of affordable housing, can seem daunting. However, the pandemic has shown us that change is possible, especially when we come together as a community to address collective challenges. Whether you’re a tech entrepreneur, a community organizer, or simply someone who cares about the future of our city, there is a role for you to play in creating solutions.

I encourage everyone to look at the skills and resources they have and consider how they can be applied to social challenges. Innovation doesn’t always have to be groundbreaking; sometimes, it’s about applying existing tools in new and meaningful ways. The journey may not be easy, and it will require collaboration, persistence, and a willingness to learn and adapt. But the impact we can have, as demonstrated by our platform, can be both significant and rewarding.

Thank you for sharing your inspiring story and insights. Your work highlights the power of technology and community in creating sustainable solutions to affordable housing, offering a blueprint for others to follow.

Thank you for the opportunity to share our work and reflections on this journey. If our story can inspire others to take action, then we’re moving in the right direction. The road to solving the affordable housing crisis is long, but with continued innovation, collaboration, and community engagement, I believe we can create a future where everyone in Aurora has access to safe, affordable housing. Let’s keep pushing forward, together.

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